Product:
Knowledge

Podcast

The Secret “Buy Button” in Your Customer’s Brain, with Neuromarketer Patrick Renvoisé

What if science could prove that marketers are doing EVERYTHING wrong?  Patrick Renvoisé is a brain scientist who has co-authored two books claiming that is exactly…

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Podcast

5 Best Practices for Launching New Products in Tough Economic Times with Michael Eckhardt

Taking an innovative product across the commercialization chasm is an immense challenge at the best of times. During a crisis, or in the days following one,…

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Blog

5 Game Changing Takeaways for Launching Your Product Post-Pandemic

I recently re-watched the 2015 Ted Talk by Bill Gates in which he predicted how a flu-like airborne pandemic could cross continents via pre-symptomatic travelers—infecting millions of people…

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Podcast

Why Should I Choose Your Product? with Author Ian Chamandy

Product marketing is all about differentiation. The leaders behind every product brand have thought about, rehearsed, or delivered an elevator speech about why you should choose…

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Podcast

Creating a Product for a New Market, with Samuel Greene of ZOOM

We live in a crazy time when new technologies are constantly creating booming markets in spaces where absolutely nothing previously existed. Podcasting is one example, as…

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Podcast

How to Rock Your Product’s Kickstarter with Jackson Cunningham

Inspiration for a new product can come from anywhere—even a pet store. Once you’re inspired and you’ve got a fire in your belly, you need to…

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Podcast

Creating an Unforgettable Brand Name for Your Product with Author Jeremy Miller

Product naming is harder than it’s ever been. If you’ve struggled with developing a brand name you can trademark, register as a .com and grow into…

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Blog

8 Ways Products Magically Transform our Lives

Physical products have a magical way of popping into our lives, embedding themselves—and transforming us.  When that happens, they become much more than “things.” Consumer products…

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Podcast

A Guide to Innovative Product Development with Kyle Handfield from Ventrify

For our first episode of 2020, we go to the very heart of product launch: the product development cycle. It used to be that if you…

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Podcast

Finding the (Real) Truth in Product Validation with Author Rob Fitzpatrick

If market research returns feedback like, “I think it’s a good idea,” or “I’d buy that,” it’s NOT a good thing. Chances are, you’re asking the…

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Podcast

Worry-Free Manufacturer Sourcing and Logistics with Daniel Sande

Every physical product brand owner considers manufacturing offshore at some point, weighing the benefits against risks — which are myriad but can be mitigated if you know…

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Blog

7 Things Every Product CMO Desperately Needs (and How to Get Them)

It’s a prestigious and coveted title, but the job of Chief Marketing Officer (CMO) sure comes with a lot of baggage.  Most infamously, it’s the shortest-tenured…

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