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Podcast
Do You Need to Patent Your Product? with IP Strategist Trevor Prentice
If you’ve been involved in creating and marketing a new product, you know all too well the danger of having your ideas stolen or copied. In…
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Positioning an Innovative New Product While Minimizing Risk with April Dunford
Product positioning is essential to sales, and you simply can’t scale without getting it right. Yet most marketers and executives can’t even tell you what positioning means,…
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The Secret “Buy Button” in Your Customer’s Brain, with Neuromarketer Patrick Renvoisé
What if science could prove that marketers are doing EVERYTHING wrong? Patrick Renvoisé is a brain scientist who has co-authored two books claiming that is exactly…
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5 Best Practices for Launching New Products in Tough Economic Times with Michael Eckhardt
Taking an innovative product across the commercialization chasm is an immense challenge at the best of times. During a crisis, or in the days following one,…
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Blog
5 Game Changing Takeaways for Launching Your Product Post-Pandemic
I recently re-watched the 2015 Ted Talk by Bill Gates in which he predicted how a flu-like airborne pandemic could cross continents via pre-symptomatic travelers—infecting millions of people…
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Why Should I Choose Your Product? with Author Ian Chamandy
Product marketing is all about differentiation. The leaders behind every product brand have thought about, rehearsed, or delivered an elevator speech about why you should choose…
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Creating a Product for a New Market, with Samuel Greene of ZOOM
We live in a crazy time when new technologies are constantly creating booming markets in spaces where absolutely nothing previously existed. Podcasting is one example, as…
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How to Rock Your Product’s Kickstarter with Jackson Cunningham
Inspiration for a new product can come from anywhere—even a pet store. Once you’re inspired and you’ve got a fire in your belly, you need to…
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Creating an Unforgettable Brand Name for Your Product with Author Jeremy Miller
Product naming is harder than it’s ever been. If you’ve struggled with developing a brand name you can trademark, register as a .com and grow into…
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8 Ways Products Magically Transform our Lives
Physical products have a magical way of popping into our lives, embedding themselves—and transforming us. When that happens, they become much more than “things.” Consumer products…
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A Guide to Innovative Product Development with Kyle Handfield from Ventrify
For our first episode of 2020, we go to the very heart of product launch: the product development cycle. It used to be that if you…
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Finding the (Real) Truth in Product Validation with Author Rob Fitzpatrick
If market research returns feedback like, “I think it’s a good idea,” or “I’d buy that,” it’s NOT a good thing. Chances are, you’re asking the…
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