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Blog
7 Steps to Launching a Winning Consumer Product
Having led the launch of numerous consumer products over the past 30 years, I’ve learned that launching any new product successfully requires a combination of careful…
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Podcast
Cracking the Conversion Code for Your Product
with Chris Smith
It can be infuriating how much time your marketing efforts take—especially when they get zero traction. Wouldn’t it be great if you could focus purely on…
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Getting to “Aha!” in Product Validation, with Darshan Mehta
It’s not unusual for product makers to be terrified by the mere notion of product validation. Often over-invested emotionally and financially in the product, they’re afraid…
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Pricing a Product for Long-Term Profit, with Dan Balcauski
Nearly all product companies grapple with pricing. What model is the best fit? How do you maximize the market value for a novel product without losing…
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The Secret System Behind the World’s Top Products, with “Brands Don’t Win”
Author Stan Bernard
Ever noticed that while most brands battle constantly with competitors for small gains, leaders like Apple, Tesla and Amazon play in an entirely different sphere? Stan…
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Selling Products After Facebook & Why Big Brands are Getting Small
with Maureen Mwangi
R-RRIP! That was the sound of how we’ve marketed and sold products for ages — being torn apart. Facebook, Google Ads and other digital ad platforms…
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When Your Product Needs a Breakthrough,
With Margie Agin
Selling an innovative product relies on driving change. There can be a lot of resistance to adopting a new product of any size, and nowhere more…
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Explosive Consumer Product Launches, with Spin Jammer & SearBQ Creator Michael Sandeen
We talk a lot about the high failure rates of consumer products. It’s a tough road, and launching a hit consumer product is a rare event….
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Product Branding Straight from the Heart, with Emily Soccorsy & Justin Foster
Buyers have had enough of phony product brands. Fabricated figureheads like Betty Crocker and the Marlboro Man ruled the twentieth century, but social media and customer…
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How Much Should I Budget for Product Launch Marketing?
I’m never surprised when prospective clients ask me to propose a product launch budget based on vague goals and little other input. It happens more often…
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Pricing Your Product for Sales and Growth, with Ajit Ghuman
Pricing can make or break any product. Set it too high, and even best-fit customers will take a pass. Too low and you’re devaluing the product,…
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Solving Product Gaps to Ignite Growth, with Author Étienne Garbugli
Étienne Garbugli, author of Solving Product and Lean B2B shares advice for using customer research to achieve product-market fit and achieve scalable growth. As a 3-time…
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