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Launching a Product in (or Immediately After) a Crisis: 5 Things You Must Do
March 26, 2020
I recently re-watched the Ted Talk by Bill Gates from 2015 in which he predicted a flu-like pandemic that would cross continents carried by pre-symptomatic travelers—wiping out millions…
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Podcast
Why Should I Choose Your Product? with Author Ian Chamandy
March 24, 2020
Product marketing is all about differentiation. The leaders behind every product brand have thought about, rehearsed, or delivered an elevator speech about why you should choose…
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Creating a Product for a New Market, with Samuel Greene of ZOOM
February 27, 2020
We live in a crazy time when new technologies are constantly creating booming markets in spaces where absolutely nothing previously existed. Podcasting is one example, as…
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How to Rock Your Product’s Kickstarter with Jackson Cunningham
February 4, 2020
Inspiration for a new product can come from anywhere—even a pet store. Once you’re inspired and you’ve got a fire in your belly, you need to…
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Creating an Unforgettable Brand Name for Your Product with Author Jeremy Miller
January 23, 2020
Product naming is harder than it’s ever been. If you’ve struggled with developing a brand name you can trademark, register as a .com and grow into…
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8 Ways Products Magically Transform our Lives
January 20, 2020
Physical products have a magical way of popping into our lives, embedding themselves—and transforming us. When that happens, they become much more than “things.” Consumer products…
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A Guide to Innovative Product Development with Kyle Handfield from Ventrify
January 8, 2020
For our first episode of 2020, we go to the very heart of product launch: the product development cycle. It used to be that if you…
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Finding the (Real) Truth in Product Validation with Author Rob Fitzpatrick
December 12, 2019
If market research returns feedback like, “I think it’s a good idea,” or “I’d buy that,” it’s NOT a good thing. Chances are, you’re asking the…
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Worry-Free Manufacturer Sourcing and Logistics with Daniel Sande
November 28, 2019
Every physical product brand owner considers manufacturing offshore at some point, weighing the benefits against risks — which are myriad but can be mitigated if you know…
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7 Things Every Product CMO Desperately Needs (and How to Get Them)
November 15, 2019
It’s a prestigious and coveted title, but the job of Chief Marketing Officer (CMO) sure comes with a lot of baggage. Most infamously, it’s the shortest-tenured…
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Licensing Your Product For Royalties and Risk Reduction with Trevor Prentice
November 13, 2019
A licensing deal can be transformative to an inventor or product brand. It can open up new markets and create ongoing passive income. But doing it…
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Go Where Your Market Is with Justin Jackson – Part 2 of 2
October 22, 2019
Part 2 of 2: The conclusion of our two-part conversation with Justin Jackson, a developer and entrepreneur who has been involved with hundreds of product startups….
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Go Where Your Market Is with Justin Jackson – Part 1 of 2
October 22, 2019
Part 1 of 2: Justin Jackson thinks about product launches and marketing a lot, because he doesn’t accept conventional wisdom; he’s a keen observer of both…
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How Jobs to be Done (JTBD) Make or Break a Product Launch
September 16, 2019
Years ago I worked on an assignment to promote an electric pontoon boat. The engineering was brilliant, efficient, and just really, really clever. The client wanted…
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Videos That Sell Products With Stephanie Testa
September 16, 2019
Video, at least in the form of television, is not a new thing. Commercials and product demos have been part of our lives forever. So why…
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Surprise & Delight: How Packaging Can Be Your Competitive Advantage with Dave Hopkins
August 20, 2019
If you’re preparing to launch a new product—or have ever relished the experience of removing one from its packaging—this episode is for you. The popularity of…
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The Complete Product Development Cycle with Filip Valica
August 9, 2019
Filip Valica is a mechanical engineer who has worked for large corporations and as founder of The Product Startup has coached numerous product brands through his…
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Why People Buy – Part 1 – JTBD for Innovative Products with Alan Klement
July 17, 2019
Part 1 of 2: Alan Klement wrote “When Coffee and Kale Compete: Become great at making products people will buy.” The book provides a new way…
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Why People Buy – Part 2 – JTBD for Innovative Products with Alan Klement
July 16, 2019
Part 2 of 2: Our discussion continues with Alan Klement, author of “When Coffee and Kale Compete” We explore with Alan the methods of describing Jobs…
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Don’t Fall Short: Crafting Your Minimum WOW Product (MWP)™
July 11, 2019
Ever heard of Hydrox cookies? Hydrox was the original chocolate sandwich cookie with a creamy vanilla centre. It was introduced by Sunshine Biscuits in 1908—and imitated…
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Crossing the Chasm: Launching an Innovative Product for Mass Adoption
June 13, 2019
Bryn, Laurier, and Andreas discuss ideas from the classic book, “Crossing The Chasm: Marketing and Selling Disruptive Products to Mainstream Customers” by Geoffrey A. Moore. Until…
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4 Reasons Product Launch Strategy is SO Damned Important
May 29, 2019
About a decade ago I led a multi-million dollar web app project. Despite some of the most gruelling hours I’ve ever worked, the product failed after…
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What Product Brands Need to Know About Intellectual Property Law
May 21, 2019
Life in the information age has transformed what we mean by “products.” A product used to be anything you could taste/touch/feel. Today, information about a product…
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8 Huge Mistakes That Kill Product Launches
May 13, 2019
Launching a new product is an amazing opportunity—and a massive responsibility. The full potential is waiting, and the difference between getting it right or wrong can…
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