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Podcast
Breakthrough Consumer Product Launches, with Spin Jammer & SearBQ Creator Michael Sandeen
We talk a lot about the high failure rates of consumer products. It’s a tough road, and launching a hit consumer product is a rare event….
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Product Branding Straight from the Heart, with Emily Soccorsy & Justin Foster
Buyers have had enough of phony product brands. Fabricated figureheads like Betty Crocker and the Marlboro Man ruled the twentieth century, but social media and customer…
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Blog
How Much Should I Budget for Product Launch Marketing?
I’m never surprised when prospective clients ask me to propose a product launch budget based on vague goals and little other input. It happens more often…
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Pricing Your Product for Sales and Growth, with Ajit Ghuman
Pricing can make or break any product. Set it too high, and even best-fit customers will take a pass. Too low and you’re devaluing the product,…
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Solving Product Gaps to Ignite Growth, with Author Étienne Garbugli
Étienne Garbugli, author of Solving Product and Lean B2B shares advice for using customer research to achieve product-market fit and achieve scalable growth. As a 3-time…
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Do You Need to Patent Your Product? with IP Strategist Trevor Prentice
If you’ve been involved in creating and marketing a new product, you know all too well the danger of having your ideas stolen or copied. In…
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Positioning an Innovative New Product While Minimizing Risk with April Dunford
Product positioning is essential to sales, and you simply can’t scale without getting it right. Yet most marketers and executives can’t even tell you what positioning means,…
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The Secret “Buy Button” in Your Customer’s Brain, with Neuromarketer Patrick Renvoisé
What if science could prove that marketers are doing EVERYTHING wrong? Patrick Renvoisé is a brain scientist who has co-authored two books claiming that is exactly…
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5 Best Practices for Launching New Products in Tough Economic Times with Michael Eckhardt
Taking an innovative product across the commercialization chasm is an immense challenge at the best of times. During a crisis, or in the days following one,…
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5 Game Changing Takeaways for Launching Your Product Post-Pandemic
I recently re-watched the 2015 Ted Talk by Bill Gates in which he predicted how a flu-like airborne pandemic could cross continents via pre-symptomatic travelers—infecting millions of people…
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Why Should I Choose Your Product? with Author Ian Chamandy
Product marketing is all about differentiation. The leaders behind every product brand have thought about, rehearsed, or delivered an elevator speech about why you should choose…
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Creating a Product for a New Market, with Samuel Greene of ZOOM
We live in a crazy time when new technologies are constantly creating booming markets in spaces where absolutely nothing previously existed. Podcasting is one example, as…
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How to Rock Your Product’s Kickstarter with Jackson Cunningham
Inspiration for a new product can come from anywhere—even a pet store. Once you’re inspired and you’ve got a fire in your belly, you need to…
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Creating an Unforgettable Brand Name for Your Product with Author Jeremy Miller
Product naming is harder than it’s ever been. If you’ve struggled with developing a brand name you can trademark, register as a .com and grow into…
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8 Ways Products Magically Transform our Lives
Physical products have a magical way of popping into our lives, embedding themselves—and transforming us. When that happens, they become much more than “things.” Consumer products…
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A Guide to Innovative Product Development with Kyle Handfield from Ventrify
For our first episode of 2020, we go to the very heart of product launch: the product development cycle. It used to be that if you…
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Finding the (Real) Truth in Product Validation with Author Rob Fitzpatrick
If market research returns feedback like, “I think it’s a good idea,” or “I’d buy that,” it’s NOT a good thing. Chances are, you’re asking the…
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Worry-Free Manufacturer Sourcing and Logistics with Daniel Sande
Every physical product brand owner considers manufacturing offshore at some point, weighing the benefits against risks — which are myriad but can be mitigated if you know…
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7 Things Every Product CMO Desperately Needs (and How to Get Them)
It’s a prestigious and coveted title, but the job of Chief Marketing Officer (CMO) sure comes with a lot of baggage. Most infamously, it’s the shortest-tenured…
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Licensing Your Product For Royalties and Risk Reduction with Trevor Prentice
A licensing deal can be transformative to an inventor or product brand. It can open up new markets and create ongoing passive income. But doing it…
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Go Where Your Market Is with Justin Jackson – Part 2 of 2
Part 2 of 2: The conclusion of our two-part conversation with Justin Jackson, a developer and entrepreneur who has been involved with hundreds of product startups….
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Go Where Your Market Is with Justin Jackson – Part 1 of 2
Part 1 of 2: Justin Jackson thinks about product launches and marketing a lot, because he doesn’t accept conventional wisdom; he’s a keen observer of both…
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How Jobs to be Done (JTBD) Make or Break a Product Launch
Years ago I worked on an assignment to promote an electric pontoon boat. The engineering was brilliant, efficient, and just really, really clever. The client wanted…
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Videos That Sell Products With Stephanie Testa
Video, at least in the form of television, is not a new thing. Commercials and product demos have been part of our lives forever. So why…
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