About Graphos

Since 1993 we’ve worked with entrepreneurs, product teams and CMOs to craft winning Go-to-Market strategies and launch innovative products — from consumer products for home and automotive markets to healthcare, fitness and biotech devices. With over 80% our clients based in the United States, we have deep expertise at penetrating and selling in US and Canadian markets.

Through more than 6,000 successful project outcomes for hundreds of demanding clients spanning four decades, Graphos has unique expertise, know-how and experience to develop your winning product strategy and perfect your positioning.  We exist to help reduce your risk, empower accountability and grow your product into new markets.

The Graphos Product team includes senior strategists, designers, project managers and developers with decades of product marketing experience. Most of us have worked closely together for many years to deliver intelligent, creative, right-sized solutions for our clients.

Portrait of a man with glasses on a black background

Laurier Mandin, President & Principal Consultant

Laurier Mandin is a product marketing expert with over 30 years of experience helping innovators create and sell products people truly need. Since founding Graphos in 1993, his insights have helped transform struggling products into market leaders and have launched numerous consumer and B2B innovations to commercial success.
 
Laurier works directly with Graphos Product clients, alongside our senior strategy, content and design team members, to maximize the impact of every engagement and ensure project success. 
 
The father of two brilliant girls, Laurier is highly active in his community and loves cycling, cross-country skiing, hiking and paddle sports. He is an award-winning business columnist, the author of “I Need That”  and creator of the Product Knowledge podcast.

Your Product’s Success is Central to

Our Defining Values

Actions are Our Reputation

Our success is defined by the outcomes we create for our clients. We maximize your investment as if it were our own.

Proactive Problem Solving

You come to us for solutions and action. We overcome blockers and devise fresh, creative approaches. No excuses, no limitations.

Expert Marketing Practitioners

We’re uniquely focused expert product marketing practitioners, providing you true expertise and valuable guidance.