Ever noticed that while most brands battle constantly with competitors for small gains, leaders like Apple, Tesla and Amazon play in an entirely different sphere? Stan Bernard, author of “Brands Don’t Win” believes the branding game is a lost cause. In this episode, he tells you how leaders transcend branding by creating a game no one else can win — and how to do it for your product.A senior fellow at the Wharton School of Business, Stan Bernard taught his Transcender System to MBA students for 14 years. He’s been a consultant to top businesses for nearly four decades, and over 15,000 professionals have taken part in his “Business War Games” simulations, seminars and speaking engagements. Stan’s new book walks you through the Transcender System’s proven and practical three steps, with case studies including Amazon, Starbucks, Nike and Tesla as well as emerging leaders like Halotop and Peloton. Join Graphos Product President and Lead Consultant Laurier Mandin for this mind-blowing discussion with Stan Bernard.Episode Highlights:
