Product:
Knowledge

Blog

7 Things Every Product CMO Desperately Needs (and How to Get Them)

It’s a prestigious and coveted title, but the job of Chief Marketing Officer (CMO) sure comes with a lot of baggage.  Most infamously, it’s the shortest-tenured…

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Podcast

Licensing Your Product For Royalties and Risk Reduction with Trevor Prentice

A licensing deal can be transformative to an inventor or product brand. It can open up new markets and create ongoing passive income. But doing it…

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Podcast

Go Where Your Market Is with Justin Jackson – Part 2 of 2

Part 2 of 2: The conclusion of our two-part conversation with Justin Jackson, a developer and entrepreneur who has been involved with hundreds of product startups….

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Podcast

Go Where Your Market Is with Justin Jackson – Part 1 of 2

Part 1 of 2: Justin Jackson thinks about product launches and marketing a lot, because he doesn’t accept conventional wisdom; he’s a keen observer of both…

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Blog

How Jobs to be Done (JTBD) Make or Break a Product Launch

Years ago I worked on an assignment to promote an electric pontoon boat. The engineering was brilliant, efficient, and just really, really clever. The client wanted…

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Podcast

Videos That Sell Products With Stephanie Testa

Video, at least in the form of television, is not a new thing. Commercials and product demos have been part of our lives forever. So why…

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Podcast

Surprise & Delight: How Packaging Can Be Your Competitive Advantage with Dave Hopkins

If you’re preparing to launch a new product—or have ever relished the experience of removing one from its packaging—this episode is for you. The popularity of…

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Podcast

The Complete Product Development Cycle with Filip Valica

Filip Valica is a mechanical engineer who has worked for large corporations and as founder of The Product Startup has coached numerous product brands through his…

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Podcast

Why People Buy – Part 1 – JTBD for Innovative Products with Alan Klement

Part 1 of 2: Alan Klement wrote “When Coffee and Kale Compete: Become great at making products people will buy.” The book provides a new way…

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Podcast

Why People Buy – Part 2 – JTBD for Innovative Products with Alan Klement

Part 2 of 2: Our discussion continues with Alan Klement, author of “When Coffee and Kale Compete” We explore with Alan the methods of describing Jobs…

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Blog

Don’t Fall Short: Crafting Your Minimum WOW Product (MWP)™

Ever heard of Hydrox cookies?  Hydrox was the original chocolate sandwich cookie with a creamy vanilla centre. It was introduced by Sunshine Biscuits in 1908—and imitated…

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Podcast

Crossing the Chasm: Launching an Innovative Product for Mass Adoption

Bryn, Laurier, and Andreas discuss ideas from the classic book, “Crossing The Chasm: Marketing and Selling Disruptive Products to Mainstream Customers” by Geoffrey A. Moore. Until…

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