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Podcast
Worry-Free Manufacturer Sourcing and Logistics with Daniel Sande
Every physical product brand owner considers manufacturing offshore at some point, weighing the benefits against risks — which are myriad but can be mitigated if you know…
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Blog
7 Things Every Product CMO Desperately Needs (and How to Get Them)
It’s a prestigious and coveted title, but the job of Chief Marketing Officer (CMO) sure comes with a lot of baggage. Most infamously, it’s the shortest-tenured…
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Licensing Your Product For Royalties and Risk Reduction with Trevor Prentice
A licensing deal can be transformative to an inventor or product brand. It can open up new markets and create ongoing passive income. But doing it…
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Go Where Your Market Is with Justin Jackson – Part 2 of 2
Part 2 of 2: The conclusion of our two-part conversation with Justin Jackson, a developer and entrepreneur who has been involved with hundreds of product startups….
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Go Where Your Market Is with Justin Jackson – Part 1 of 2
Part 1 of 2: Justin Jackson thinks about product launches and marketing a lot, because he doesn’t accept conventional wisdom; he’s a keen observer of both…
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How Jobs to be Done (JTBD) Make or Break a Product Launch
Years ago I worked on an assignment to promote an electric pontoon boat. The engineering was brilliant, efficient, and just really, really clever. The client wanted…
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Videos That Sell Products With Stephanie Testa
Video, at least in the form of television, is not a new thing. Commercials and product demos have been part of our lives forever. So why…
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Surprise & Delight: How Packaging Can Be Your Competitive Advantage with Dave Hopkins
If you’re preparing to launch a new product—or have ever relished the experience of removing one from its packaging—this episode is for you. The popularity of…
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The Complete Product Development Cycle with Filip Valica
Filip Valica is a mechanical engineer who has worked for large corporations and as founder of The Product Startup has coached numerous product brands through his…
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Why People Buy – Part 1 – JTBD for Innovative Products with Alan Klement
Part 1 of 2: Alan Klement wrote “When Coffee and Kale Compete: Become great at making products people will buy.” The book provides a new way…
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Why People Buy – Part 2 – JTBD for Innovative Products with Alan Klement
Part 2 of 2: Our discussion continues with Alan Klement, author of “When Coffee and Kale Compete” We explore with Alan the methods of describing Jobs…
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Don’t Fall Short: Crafting Your Minimum WOW Product (MWP)™
Ever heard of Hydrox cookies? Hydrox was the original chocolate sandwich cookie with a creamy vanilla centre. It was introduced by Sunshine Biscuits in 1908—and imitated…
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