Product:
Knowledge

Podcast

Videos That Sell Products With Stephanie Testa

Video, at least in the form of television, is not a new thing. Commercials and product demos have been part of our lives forever. So why…

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Podcast

Surprise & Delight: How Packaging Can Be Your Competitive Advantage with Dave Hopkins

If you’re preparing to launch a new product—or have ever relished the experience of removing one from its packaging—this episode is for you. The popularity of…

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Podcast

The Complete Product Development Cycle with Filip Valica

Filip Valica is a mechanical engineer who has worked for large corporations and as founder of The Product Startup has coached numerous product brands through his…

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Podcast

Why People Buy – Part 1 – JTBD for Innovative Products with Alan Klement

Part 1 of 2: Alan Klement wrote “When Coffee and Kale Compete: Become great at making products people will buy.” The book provides a new way…

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Podcast

Why People Buy – Part 2 – JTBD for Innovative Products with Alan Klement

Part 2 of 2: Our discussion continues with Alan Klement, author of “When Coffee and Kale Compete” We explore with Alan the methods of describing Jobs…

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Blog

Don’t Fall Short: Crafting Your Minimum WOW Product (MWP)™

Ever heard of Hydrox cookies?  Hydrox was the original chocolate sandwich cookie with a creamy vanilla centre. It was introduced by Sunshine Biscuits in 1908—and imitated…

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Podcast

Crossing the Chasm: Launching an Innovative Product for Mass Adoption

Bryn, Laurier, and Andreas discuss ideas from the classic book, “Crossing The Chasm: Marketing and Selling Disruptive Products to Mainstream Customers” by Geoffrey A. Moore. Until…

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Blog

4 Reasons Product Launch Strategy is SO Damned Important

About a decade ago I led a multi-million dollar web app project. Despite some of the most gruelling hours I’ve ever worked, the product failed after…

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Podcast

What Product Brands Need to Know About Intellectual Property Law

Life in the information age has transformed what we mean by “products.” A product used to be anything you could taste/touch/feel. Today, information about a product…

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Blog

8 Huge Mistakes That Kill Product Launches

Launching a new product is an amazing opportunity—and a massive responsibility. The full potential is waiting, and the difference between getting it right or wrong can…

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Blog

The Secret to Finding Your Product’s 90/10 Rule

Every product has them. Those low-hanging fruit who are interested, eager to buy, and generally low-maintenance. Your ideal, right-fit customers.  They’re at the heart of your product’s Pareto…

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Podcast

What’s in a Brand Name?

Haagen Dazs and Doritos are made-up words, meant to sound Norwegian and Spanish. Your own name is the sweetest sound you’ve ever heard. But what would…

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