How to Use ChatGPT & AI to Create Your Product Marketing Plan (2025)

By Laurier Mandin

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“Can I use ChatGPT to create a go-to-market roadmap for my product?”

People have asked me this a lot, and many are surprised at my answer.

After all, I’ve been charging tens of thousands to create comprehensive versions of these for many years. They’re often the starting point for long-term engagements. Foundationally, a sound go-to-market roadmap is incredibly important and useful. What’s more, our learnings in creating one ALWAYS make the marketing efforts stronger and more effective.

A year ago, I would have been quick to say that using AI to build your own product marketing plan was a terrible idea.

But things have changed. I’ve used AI tools routinely in my own work. Here is what I now say:

Yes. Absolutely, you can.

Whether you’re using ChatGPT or exploring other AI tools to develop your product launch strategy, you can do it all — or mostly all — yourself, for free. And you can produce a pretty impressive plan.

Why am I doing this?

That’s easy. Since you’re reading this post, you’re probably already mentally committed to creating a go-to-market plan using ChatGPT, Claude, Bard or a similar generative AI tool. You won’t listen to an agency owner’s self-interested advice.

You’ll wing it, and your plan will look pretty good. Way better than you expected. You’ll be clueless about the gaps in it. You won’t know how similar it is to endless other plans ChatGPT has created, or what the AI has missed or got wrong. These hidden gaps will waste your resources and put your business at risk.

SO, I’d rather help you do it well, teach you some fundamental things to watch out for, and then be available to help make your plan great. IF you want.

You can opt to have my highly experienced team help you finesse your plan — then, if we’re a fit, give your product the most reliable branding, digital marketing and creative support on earth. Because your ChatGPT or AI-driven marketing strategy is just the beginning. And what would really be foolish is to use a plan devised without human feeling or experience to actually take your product investment straight to market. (I’m seeing it, and the results can be costly to reverse.)

More on that later, but right now, let’s do what you came here for. I think you’ll be pleasantly surprised with the result, and how much this advice strengthens the output you see.

I’ll walk you through exactly how to get started … today.

I’m even giving you my best, launch-proven AI prompts. For free.

First, let me be clear about what you can expect:

In the next few minutes, you’ll learn how to:

1. Create a basic go-to-market plan using AI tools like ChatGPT
2. Use my proven, carefully structured prompts to get the best from AI
3. Avoid common mistakes that waste time or mislead you
4. Know which parts of your plan need human validation
5. Start gathering useful market insights immediately

Fast Start: Your First AI Marketing Plan in 60 Minutes

Step 1: Frame Your Product (5 minutes)

Start by creating a clear product brief for the AI to work with. Copy and paste the following prompt into ChatGPT or your AI tool of choice, and add in your product’s specifics.

Your First AI Marketing Prompt:

Help me create a go-to-market plan for my product. Here are the key details:

• Product name and type:
• Core problem it solves:
• Target customer:
• Current stage: (concept, prototype, ready to launch)
• Key features/benefits:
• Approximate price point:
• Main competitors:

Quick Tip: Be specific but concise. Generative AI tools work better with clear, factual information rather than lengthy descriptions.

Step 2: AI Market Research Foundations (15 minutes)

Now that you have a basic brief, let’s gather initial market insights using ChatGPT or your AI tool of choice. Use this prompt:

Market Research Prompt:

Based on my product details, please:

1. Identify 3-5 key market segments we should consider
2. List the top pain points for each segment
3. Analyze potential barriers to entry
4. Suggest 3 possible competitive advantages. Please explain your reasoning for each point.

⚠️ Warning Sign: If the AI provides market statistics or specific competitor revenue numbers, treat them as hypothetical. AI tools often generate plausible-sounding but incorrect data. Use these insights as hypotheses to verify with real research.

Step 3: Initial AI Product Positioning (15 minutes)

With these market insights in hand, let’s work on your positioning. Here’s your next prompt.

Positioning Prompt:

Using the market segments and competitive analysis, please:

1. Draft 3 different positioning statements for my product
2. Identify the key differentiators for each approach
3. Suggest which customer segments each positioning would appeal to the most
4. List potential challenges or weaknesses for each option

💡 Quick Win: Copy these positioning statements into a simple survey and share it with 5-10 potential customers. Real feedback is hugely valuable for uncovering AI errors. ChatGPT has never wanted, shopped for or used a product!

Step 4: AI-Driven Channel Strategy (15 minutes)

Now let’s identify where and how to reach your customers. Use this prompt.

Channel Strategy Prompt:

Based on our target segments and positioning, please:

1. Recommend the top 3 marketing channels to reach our audience
2. Suggest a basic content strategy for each channel
3. Outline potential partnerships or influencer collaborations
4. Provide rough budget allocation percentages across channels

🎯 Pro Tip: AI tools excel at suggesting channels but often miss emerging opportunities. Add any platforms or communities you know are popular with your target audience.

Step 5: Your AI Product Action Plan Assembly (10 minutes)

Finally, let’s pull everything together into an actionable product marketing plan:

Action Plan Prompt:

Please create a 90-day launch timeline including:

1. Key milestones and deadlines
2. Essential marketing activities for each phase
3. Required resources and tools
4. Success metrics for each stage
5. Potential risks and mitigation strategies

⚠️ Reality Check: Your AI-generated plan is a starting point, not a final strategy. Use it to:

• Identify gaps in your thinking
• Spark new ideas
• Create a foundation for deeper planning
• Guide discussions with team members and advisors

Next Steps: Your Action Items

Now that you have your basic plan, it’s time to make it stronger. In the next section, we’ll cover:

• How to validate your AI-generated insights
• Ways to avoid common AI planning pitfalls
• Tools for deeper market analysis
• When to bring in human expertise

But first, take these immediate actions:

1. Review your generated plan for obvious gaps
2. Share it with at least one knowledgeable colleague
3. Start validating the key assumptions
4. Begin gathering real market data

Making Your AI-Generated Plan Better

Now that you have your initial plan, let’s strengthen it. Most AI-generated marketing plans share common weaknesses. Your job now is to spot and fix them.

Validating Your Market Insights

AI tools like ChatGPT make educated guesses about your market. Here’s how to verify them:

Market Validation Prompt:

Review my market analysis and identify:

1. All assumptions that need verification
2. Specific data points to validate
3. Suggested research methods for each point
4. Red flags or potential inconsistencies

🔍 Research Reality: The best validation combines multiple approaches:

• Direct customer conversations
• Industry reports
• Competitor analysis
• Social media listening
• Search trend analysis

Strengthening Your Product Positioning

AI often suggests “safe” positioning that could apply to any similar product. Long story, but that is anything but real product positioning! Let’s make yours distinctive:

Positioning Enhancement Prompt:

Analyze my current product positioning and:

1. Identify generic or overused elements
2. Find unique aspects of my product that aren’t emphasized
3. Suggest ways to make each claim more specific and memorable
4. Create variations that challenge conventional category approaches

💡 Quick Test: If you cover up your product name and the positioning could apply to any competitor, it needs more work.

Channel Strategy Deep Dive

AI tools like ChatGPT excel at suggesting obvious channels and might miss unique opportunities.

Let’s dig deeper:

Channel Optimization Prompt:

For each recommended marketing channel:

1. List specific tactics that would be unique to my product
2. Identify potential first-mover advantages
3. Suggest tests to validate channel effectiveness
4. Outline success metrics that go beyond standard KPIs

🎯 Channel Tip: The best opportunities often lie in underutilized channels or unique combinations of channels your competitors haven’t considered. AI is bad for omitting unconventional choices, and may miss newer ones.

Building In Reality Checks

AI tools like ChatGPT can sometimes create overly optimistic timelines and budgets. Let’s have AI add some pragmatic constraints:

Reality Check Prompt:

Please review my current plan and:

1. Identify resources required for each activity
2. Flag activities that typically take longer than estimated
3. Suggest backup plans for high-risk elements
4. Add buffer time for unexpected challenges

⚠️ Warning Signs that your plan needs more work (these are common — AI has never executed one):

• Timeline seems too compressed
• Budget feels surprisingly low
• Resources aren’t clearly specified
• Success metrics are vague
• Risks aren’t thoroughly addressed

Advanced AI Marketing Strategy: Standing Out in 2025

Here’s another reality check: In 2025, using AI for marketing planning isn’t innovative anymore. It’s table stakes. As AI tools become more sophisticated, basic marketing plans are becoming increasingly similar. Here’s how to use AI like ChatGPT strategically while maintaining your competitive edge.

Finding Unique Market Opportunities with AI

Most AI-generated plans overlook hidden opportunities. Let’s dig deeper:

Opportunity Mining Prompt:

Analyze my market and identify:

1. Underserved customer segments
2. Unmet needs that competitors are missing
3. Emerging trends that could create new opportunities
4. Unconventional ways to solve customer problems
5. Potential market gaps that AI might typically overlook

🎯 Strategic Insight: The best opportunities often lie in the spaces between standard market segments and conventional solutions.

Breaking Free from AI Template Solutions

AI likes to fall into proven (overused, boring, even completely lame) approaches. Sure, these feel safe, but they rarely create breakthrough success. Here’s how to push beyond:

Pattern-Breaking Prompt:

Review my current marketing plan and:

1. Identify elements that feel generic or expected
2. Suggest unconventional alternatives for each
3. Find opportunities to combine approaches in unique ways
4. Propose “what if” scenarios that challenge assumptions

💡 Innovation Tip: Use AI to generate multiple conventional approaches, then look for ways to combine or flip them in unexpected ways using your own fresh and less-constrained ideas.

Building a Sustainable Advantage

In a world where everyone (and her grandmother) has access to AI tools, a sustainable advantage comes from combining AI efficiency with human insights:

Competitive Edge Prompt:

Help me identify:

1. Unique assets or capabilities my company has
2. Ways to combine these with AI-generated strategies
3. Opportunities to create barriers to imitation
4. Areas where human expertise adds distinct value

⚠️ Critical Warning: The more you rely solely on AI suggestions, the more your strategy will mirror your competitors’. Use AI to handle the heavy lifting of analysis and ideation, but let human creativity and insight guide the final decisions and spark breakthroughs.

Putting All This Together: Your 2025 Marketing Game Plan

As you’ve probably gathered, the key to success is NOT a choice between AI and human expertise. AI is now a big part of doing things efficiently and well. Human expertise is what keeps things fresh, targeted and accurate. So, the win comes from knowing how to leverage both.

In my work, the goal is to always make the outputs noticeably and remarkably better than what an AI can do.

Here’s your plan for making it happen:

Week 1: Foundation Building

• Use my Fast Start prompts to use AI to generate your initial marketing plan
• Identify gaps and assumptions that need validation
• Begin real-world customer research
  (This is tricky but super important. Reach out if you need help with it.)
• Share the plan with key stakeholders

Week 2-3: Validation & Refinement

• Verify AI-generated market insights
• Test positioning with real customers
• Develop unique angles using my pattern-breaking techniques
• Adjust your channel strategy based on actual customer behavior

Week 4+: Strategic Implementation

• Launch initial campaigns
• Monitor for sameness in your market that AI might miss
• Look for opportunities others are missing. Brainstorm and think these through!
• Continuously refine based on REAL data and human intuition

Implementation Prompt:

Based on everything we’ve covered, please create:

1. A weekly checklist for the first month
2. Key metrics to track
3. Warning signs to watch for
4. Adjustment triggers and responses

🎯 Success Factors for 2025:

• Speed isn’t everything; being distinctive matters way, WAY more
• Validate AI insights with real-world data and human smarts
• Look for opportunities in areas AI might miss
• Build on your unique superpowers and precious human insights

When to Get Help

While AI tools can take you remarkably far, certain situations signal it’s time for expert help:

• Entering highly competitive markets
• Launching revolutionary or disruptive products
• Creating a new product category
• Scaling beyond initial success
• Hitting growth plateaus
• Needing breakthrough differentiation and positioning

Final Thoughts

AI is absolutely transforming product marketing, making good basic strategies accessible to everyone.

That is exciting!

A rising tide lifts all boats. But as the baseline rises, standing out requires more than basic AI-generated plans. The winners in 2025 and beyond will be those who best combine:

• AI efficiency
• Human creativity
• Market intuition
• Strategic thinking
• Real-world validation

Start with my AI prompts, but DO NOT stop there. Use them as a foundation to build something truly distinctive that sets YOUR product apart.

Ready to get started? Scroll back up 👆 to my Fast Start section and begin building your plan. Remember: AI is your assistant, not your strategist or your mom. You own this. Which brings us back to…

IMPORTANT: AI has NEVER felt a need to own a product, fantasized about one, bought or loved one. It can’t experience or imagine the intense feelings that buyer motivation are built upon. That’s a massive gap.

The magic happens when you combine its speedy analytical power with human unique insights and creativity.

Want some help from a team of highly experienced product launch experts? Hit the orange button below.

We’ll talk to you about how we bring the pieces together, position your product for success — and keep everything moving smoothly as you launch!

What do you think? How did it go? I’d love to know! Email me about your success, struggles or your insights!