Through more than 6,000 successful project outcomes for hundreds of demanding clients spanning more than three decades, Graphos has unique expertise, know-how and experience to develop your winning product strategy and perfect your positioning. We exist to help reduce your risk, empower accountability and grow your product into new markets.
The Graphos Product team includes senior strategists, designers, project managers and developers with decades of product marketing experience. Most of us have worked closely together for many years to deliver intelligent, creative, right-sized solutions for our clients.
Laurier Mandin is a product marketing strategist and go-to-market expert who has guided hundreds of innovative products to market success. As founder and CEO of Graphos Product, he brings over three decades of expertise in helping product makers identify and penetrate resistant markets through visionary positioning and strategy.
Laurier developed the company’s proprietary CLIMB™ scoring system and Innovative Product Go-to-Market Roadmap™ process, which have become trusted frameworks for reducing launch risk and maximizing product success. His strategic insights have transformed struggling products into category leaders and helped numerous B2B and consumer innovations achieve breakthrough market performance.
Tia has shaped the company’s operational excellence and strategic direction since its inception in 1993. Her training as a commercial interior designer instilled in her a deep understanding of how users interact with physical spaces and products — insights that continue to influence the company’s approach to product strategy and market positioning.
Tia’s expertise in spatial relationships and ergonomic design adds a notable dimension to Graphos Product’s analytical framework. Her ability to identify non-obvious use cases and anticipate functional challenges has helped strengthen the company’s product validation and go-to-market processes. As COO, she oversees the company’s operational infrastructure and strategic planning, ensuring Graphos Product maintains its high standards of service delivery while driving sustainable growth.
Beyond her design credentials, Tia’s keen business acumen has been instrumental in building Graphos Product into a sought-after specialized agency. Her leadership in developing efficient operational systems and nurturing talent has created a robust foundation that enables the company to consistently deliver exceptional results for innovative product makers — with some of the longest-tenured and most respected team members in the industry.
Active in her community, Tia volunteers with local botanical gardens, educational initiatives, and athletic organizations, bringing the same attention to detail and strategic thinking to these pursuits that she applies to her work at Graphos Product.
Our team brings together long-tenured senior talent across strategy, creative, marketing, and web. Many of the people behind our work have been with us for decades, which is rare in this industry and reflected in the consistency of everything we deliver.
The people shaping the strategy are the same people involved in the execution. Ideas don’t get handed off and diluted. They carry through, and grow stronger.
We combine product strategy, buyer insight, and execution with a clear expectation: the work absolutely must perform. We measure what we make and stay accountable to the outcomes.
We respond quickly, communicate clearly, and keep projects moving. Tools evolve quickly, but good judgment doesn’t, and that’s where we focus.
Clients stick around because of that dependability. Many have worked with us for years, even decades. We also grow deliberately, taking on new work on a curated basis so we can maintain that standard.
Our success is defined by the outcomes we create for our clients. We maximize your investment as if it were our own.
You come to us for solutions and action. We overcome blockers and devise fresh, creative approaches. No excuses, no limitations.
We’re uniquely focused expert product marketing practitioners, providing you true expertise and valuable guidance.
