The Product Marketing Success Agency

Your great product deserves to succeed.

At Graphos Product, we help physical product brands and entrepreneurs penetrate new markets through exceptional strategy, positioning and branding.

We’re the very best in the world at developing Go-to-Market Roadmaps for innovative physical products. Leverage our proven processes and decades of product marketing leadership for your product commercialization success!

Product:
Knowledge

Podcast

Positioning an Innovative New Product While Minimizing Risk with April Dunford

Product positioning is essential to sales, and you simply can’t scale without getting it right. Yet most marketers and executives can’t even tell you what positioning means,…

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Podcast

The Secret “Buy Button” in Your Customer’s Brain, with Neuromarketer Patrick Renvoisé

What if science could prove that marketers are doing EVERYTHING wrong?  Patrick Renvoisé is a brain scientist who has co-authored two books claiming that is exactly…

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Podcast

5 Best Practices for Launching New Products in Tough Economic Times with Michael Eckhardt

Taking an innovative product across the commercialization chasm is an immense challenge at the best of times. During a crisis, or in the days following one,…

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Blog

Launching a Product in (or Immediately After) a Crisis: 5 Things You Must Do

I recently re-watched the Ted Talk by Bill Gates from 2015 in which he predicted a flu-like pandemic that would cross continents carried by pre-symptomatic travelers—wiping out millions…

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Blog

8 Ways Products Magically Transform our Lives

Physical products have a magical way of popping into our lives, embedding themselves—and transforming us.  When that happens, they become much more than “things.” Consumer products…

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Blog

7 Things Every Product CMO Desperately Needs (and How to Get Them)

It’s a prestigious and coveted title, but the job of Chief Marketing Officer (CMO) sure comes with a lot of baggage.  Most infamously, it’s the shortest-tenured…

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Podcast & Blog

Destination: Product Success

unparalleled expertise in
product Go-to-market roadmaps
market penetration strategy
&
marketing implementation

Thirst quenching drink design
Upslide mechanical product development for truckbed Deco blob
Fishing lure product development

Launching my dream business was the biggest risk of my life, and the Graphos team became among my most trusted allies. From product strategy to branding Kamooki Lures and our amazing SmartFish™ to packaging, POP displays, marketing and stellar e-commerce web design, they have been crucial to our phenomenal success.

Kamran Sheikh, Kamooki Lures
Fishing Lures packaging design

Focused Product Marketing Expertise

Tired of generalist marketing agencies who just don’t get it?

Product launch marketing is different. Products are less flexible, more costly, and even more prone to failure than service-based businesses—and the way they’re sold, supported and scaled is entirely different.

You need the product marketing agency that understands product/market fit and how to penetrate a skeptical marketplace. We’re the best in the world at creating Innovative Product Go-to-Market Roadmaps to reduce the risk of failure and plan your product commercialization process step by step. Because your transformative product is deserving of Graphos Product’s marketing expertise.

Strategy Packages & Pricing
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See… What You Could Not

You’ve invested heavily in your new product, and are terrified of failure.

Rightly so. Blind spots and fatal errors can be nearly impossible to see when you’re too close to the product.

From product validation and risk mitigation to our one-of-a-kind CLIMB™ process, we’ll enable you to see your product with fresh eyes, to identify the peak value it delivers — and craft a narrative that compels people to buy.

Product Brand Name Development

What’s in a name? Product marketing success, that’s what! Our research and strategy-driven process for product brand name development targets your buyers’ hot buttons, paying attention to linguistics, connotations, psychology and sound-alikes, along with the availability of trademarks and web domains.

Product naming is complicated and has far-reaching impacts, so it’s worth getting right. Read More.

Zigzag vortex design

Product Category Design

Your product is innovative and unique.

So why position it to battle conventional options on price alone? We’ll guide you through the process of product category design to carve out a distinct market in which your product is the clear industry leader. It’s all part of our Innovative Product Go-to-Market Roadmap™.

Launch your product with unfair advantage.

Improve Product Launch Processes

You know the current ways aren’t working, but are missing the vision and objectivity for fixing them.

It’s something we hear all the time. Brands of all sizes suffer process pains, and we’ve helped innovators from startups to billion-dollar corporations develop and implement objective, repeatable and scalable Go-to-Market processes, with clarity and accountability.

We’ll get you there too — through a fun and productive methodology your colleagues will embrace.

Creative, fun and playful potatoe package design for Earth Apples

The sound advice, innovative ideas and strong creative from Graphos helped Earth Apples become a premium brand in a marketplace where no similar concept had existed before. Our branding, packaging and unique eCommerce website drove interest in North America and opened doors for large-scale sales in Europe.

Phil Bakker, Earth Apples
Hexagon vortex decorative shape

eCommerce

Nowhere else in product marketing is great experience more of a differentiator than in how you sell online.

Whether you have a single physical product, multiple digital products, or an eCommerce store with thousands of SKUs, our brilliant UX designers and developers make it beautiful, user-friendly, robust and secure — with messaging that connects enticingly to your buyer.

Product Marketing

Effective product marketing, built on robust strategy, positioning and narrative, is the crux of any product’s success—initially and always.

From AI-driven digital marketing and automation to content marketing and influencer campaigns, scalable conversions are driven by strategy and achieved through expert implementation.

Measurable results and continuous improvement are at the core of every campaign we roll out.

Consumer Products

We craft strategic Go-to-Market roadmaps for all 4 types of consumer products:

    • Convenience Products

      Consumer goods bought frequently and mass-promoted.

    • Shopping Products

      Less frequently purchased and promoted in more personal ways.

    • Specialty Products

      Hard-to-compare products or prestige brands; targeted promotion.

    • Unsought Products

      Innovative or prestige products that depend on marketing and branding.

Funky blobs

Medical & Scientific Products

Groundbreaking pharmaceutical or biotechnology products have distinct requirements and are often highly regulated. We have deep experience in branding and bringing to market:

  • Healthcare Products
  • Innovative Food Ingredients
  • Scientific Products
  • Medical Devices
Medical and Scientific Devices Design Mockup Expertise

Graphos took the time to understand the intricacies of our complex medical device and provided an impressive combination of strategy and execution for the Ekobi brand name development, visual identity, media relations and North American product launch. They have been a critical part of our success.

Kelly Mottet, IMBiotechnologies Inc.

On Board for Launch?

If you yearn to build an Obsession Brand™ or are ready to take an innovative product to market–or both–we're here to guide you step-by-step. Fill out our Pre-Intake Questionnaire or reach out with a question. Let’s have some fun with this, and achieve your loftiest goals!