At Graphos Product, we help product brands and entrepreneurs penetrate new markets through exceptional strategy, positioning and branding. We’re the very best in the world at developing innovative product Go-to-Market Roadmaps for digital and physical products. Leverage our proven processes and more than a quarter-century of product marketing leadership for commercialization success.
Product launch marketing is different. Most products fail because of strategic blindspots, and the COVID-19 crisis is creating many unique pitfalls—along with some opportunities. Don’t gamble your product’s potential on generalist agencies. Get an unfair advantage with Graphos’ proven product marketing expertise.
March 24, 2020
Product marketing is all about differentiation. The leaders behind every product brand have thought about, rehearsed, or delivered an elevator speech about why you should choose…Listen Now
February 27, 2020
We live in a crazy time when new technologies are constantly creating booming markets in spaces where absolutely nothing previously existed. Podcasting is one example, as…Listen Now
February 4, 2020
Inspiration for a new product can come from anywhere—even a pet store. Once you’re inspired and you’ve got a fire in your belly, you need to…Listen Now
March 26, 2020
I recently re-watched the Ted Talk by Bill Gates from 2015 in which he predicted a flu-like pandemic that would cross continents carried by pre-symptomatic travelers—wiping out millions…Read Article
January 20, 2020
Physical products have a magical way of popping into our lives, embedding themselves—and transforming us. When that happens, they become much more than “things.” Consumer products…Read Article
November 15, 2019
It’s a prestigious and coveted title, but the job of Chief Marketing Officer (CMO) sure comes with a lot of baggage. Most infamously, it’s the shortest-tenured…Read Article
We’re your trusted advisors for Consumer product development strategy, coaching & marketing implementation.
Launching my dream business was the biggest risk of my life, and the Graphos team became among my most trusted allies. From product strategy to branding Kamooki Lures and our amazing SmartFish™ to packaging, POP displays, marketing and stellar e-commerce web design, they have been crucial to our phenomenal success.Kamran Sheikh, Kamooki Lures
From catastrophic blindspots to the fastest track to monetization—and breakthroughs unseeable from inside your box—we build your roadmap to product success with the objectivity and expertise it takes to succeed.
The right Go-to-Market Strategy is by far the most important part of your product marketing journey.
Great strategy is exciting, empowering, and always a worthwhile investment.Strategy Packages & Pricing
Any innovative product idea is intellectual property that needs protection—especially in an age where knock-offs can even beat the original product to market. Our network of experienced patent lawyers and trademark agents can safeguard your IP, in its initial jurisdiction and throughout the global marketplace. From patents and trademarks to registered industrial design and trade secret protection, we can help.
What’s in a name? Product marketing success, that’s what! Our research and strategy-driven process for product brand name development targets your buyers’ hot buttons, paying attention to linguistics, connotations, psychology and sound-alikes, along with the availability of trademarks and web domains. Product naming is complicated and has far-reaching impacts, so it’s worth getting right. Read More.
Study any consumer product that’s become hugely successful, and you’ll find gorgeous industrial design, with painstaking attention to user experience. Graphos brings together highly talented industrial designers, engineers and product visualization experts, ensuring a functional, aesthetically desirable physical product.
Packaging design is an inextricable part of the buyer experience for physical products. Great packaging design encompasses display prominence, key benefit promotion, shipping efficiency and product safeguarding—and makes an event of unboxing.
The sound advice, innovative ideas and strong creative from Graphos helped Earth Apples become a premium brand in a marketplace where no similar concept had existed before. Our branding, packaging and unique eCommerce website drove interest in North America and opened doors for large-scale sales in Europe.Phil Bakker, Earth Apples
Perhaps nowhere is great experience more of a differentiator than in how you sell online. Whether you have a single physical product, multiple digital products, or an eCommerce store with thousands of SKUs, our brilliant UX designers and developers make it beautiful, user-friendly, robust and secure.
Effective product marketing, built on robust strategy, positioning and narrative, is the crux of any product’s success—initially and always. From AI-driven digital marketing campaigns and automation to more conventional media, the way to reach your audience is determined by strategy and achieved through expert implementation. Measurable results and continuous improvement are at the core of every campaign we roll out.
We design strategic Go-to-Market roadmaps for all 4 types of consumer products:
Consumer goods bought frequently and mass-promoted.
Less frequently purchased and promoted in more personal ways.
Hard-to-compare products or prestige brands; targeted promotion.
Innovative or prestige products that depend on marketing and branding.
Groundbreaking pharmaceutical or biotechnology products have distinct requirements and are often highly regulated. We have deep experience in branding and bringing to market:
Graphos took the time to understand the intricacies of our complex medical device and provided an impressive combination of strategy and execution for the Ekobi brand name development, visual identity, media relations and North American product launch. They have been a critical part of our success.Kelly Mottet, IMBiotechnologies Inc.
If you yearn to build an Obsession Brand™ or are ready to take an innovative product to market–or both–we're here to guide you step-by-step. Fill out our Pre-Intake Questionnaire or reach out with a question. Let’s have some fun with this, and achieve your loftiest goals!