At Graphos Product Marketing, we’re all about results. Through our proven strategy-first methodology, we devise, map and build your optimum framework for innovative product success.
Product launch marketing is different. Don’t risk your product brand’s future with generalist marketers—count on Graphos’ unique product marketing agency expertise.
We’re your trusted advisor for go‑to‑market product development strategy, coaching & marketing implementation.
Launching my dream business was the biggest risk of my life, and the Graphos team became among my most trusted allies. From product strategy to branding Kamooki Lures and our amazing SmartFish™ to packaging, POP displays, marketing and stellar e-commerce web design, they have been crucial to our phenomenal success.Kamran Sheikh, Kamooki Lures
The right Go-to-Market Strategy can make the difference between costly product failure and explosive success. It’s by far the most important part of your product marketing journey, because it’s where we lay the foundation for successful launch—and beyond. Good strategy is exciting, empowering, and always a worthwhile investment.Strategy Packages & Pricing
Any brilliant invention or product idea is intellectual property that needs protection—especially in an age where knock-offs can even beat the original product to market. Our network of experienced patent lawyers and trademark agents can safeguard your IP, in its initial jurisdiction and throughout the global marketplace. From patents and trademarks to registered industrial design and trade secret protection, we can help.
What’s in a name? Product marketing success, that’s what! Our research and methodology driven process for product brand name development targets your buyers’ hot buttons, paying attention to linguistics, connotations, psychology and sound-alikes, along with the availability of trademarks and web domains. Product naming can be complicated and have far-reaching impacts, so it’s worth getting right the first time.
Study any product that’s become hugely successful in recent times, and you’ll find gorgeous industrial design, with painstaking attention to user experience. Graphos brings together highly talented industrial designers, engineers and product visualization experts, ensuring a functional, aesthetically desirable product.
Packaging design is an inextricable part of the buyer experience. Great packaging design encompasses display prominence, key benefit promotion, shipping efficiency and product safeguarding—and makes an event of unboxing.
The sound advice, innovative ideas and strong creative from Graphos helped Earth Apples become a premium brand in a marketplace where no similar concept had existed before. Our branding, packaging and unique eCommerce website drove interest in North America and opened doors for large-scale sales in Europe.Phil Bakker, Earth Apples
Perhaps nowhere is great experience more impactful than in how you sell online. Whether you have a single product or an eCommerce store with thousands of items, our brilliant UX designers and developers make it beautiful, user-friendly, robust and secure.
Effective product marketing is the crux of any product’s success—initially and always. From laser-targeted digital marketing campaigns and marketing automation to broadcast media, the way to reach your audience is determined by strategy and achieved through expert implementation. Measurable results and continuous improvement are at the core of every campaign we roll out.
We design strategic Go-to-Market plans for all 4 types of consumer products:
Purchased frequently and mass-promoted.
Less frequently purchased and promoted in more personal ways.
Hard-to-compare products or prestige brands; targeted promotion.
Innovative or prestige products that depend on marketing and branding.
Groundbreaking pharmaceutical or biotechnology products have distinct requirements and are often highly regulated. We have deep experience in branding and bringing to market:
Graphos took the time to understand the intricacies of our complex medical device and provided an impressive combination of strategy and execution for the Ekobi brand name development, visual identity, media relations and North American product launch. They have been a critical part of our success.Kelly Mottet, IMBiotechnologies Inc.
May 13, 2019
Launching a new product is an amazing opportunity—and a massive responsibility. The full potential is waiting, and the difference between getting it right or wrong can…Read Article
May 8, 2019
Every product has them. Those low-hanging fruit who are interested, eager to buy, and generally low-maintenance. Your ideal, right-fit customers. They’re at the heart of your product’s Pareto…Read Article
April 25, 2019
Haagen Dazs and Doritos are made-up words, meant to sound Norwegian and Spanish. Your own name is the sweetest sound you’ve ever heard. But what would…Listen Now
If you yearn to build an Obsession Brand™ or are ready to take an innovative product to market–or both–we're here to guide you step-by-step. Fill out our Pre-Intake Questionnaire or reach out with a question. Let’s have some fun with this, and achieve your loftiest goals!