The Product Marketing Success Agency

At Graphos Product, we’re all about results. Through our proven strategy-first methodology, we devise, roadmap and build your optimum framework for innovative consumer product success.

Product launch marketing is different. Don’t risk your consumer product brand’s future with generalist marketers—count on Graphos’ unique consumer product marketing agency expertise.

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Eyecatching food industry packaging design for Nabati
Medicinal Marijuana bottle design
Creative, fun and playful potatoe package design for Earth Apples



A Guide to Innovative Product Development with Kyle Handfield from Ventrify

January 8, 2020

For our first episode of 2020, we go to the very heart of product launch: the product development cycle. It used to be that if you…

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Finding the (Real) Truth in Product Validation with Rob Fitzpatrick

December 12, 2019

If market research returns feedback like, “I think it’s a good idea,” or “I’d buy that,” it’s NOT a good thing. Chances are, you’re asking the…

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Worry-Free Manufacturer Sourcing and Logistics with Daniel Sande

November 28, 2019

Every physical product brand owner considers manufacturing offshore at some point, weighing the benefits against risks — which are myriad but can be mitigated if you know…

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7 Things Every Product CMO Desperately Needs (and How to Get Them)

November 15, 2019

It’s a prestigious and coveted title, but the job of Chief Marketing Officer (CMO) sure comes with a lot of baggage.  Most infamously, it’s the shortest-tenured…

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How Jobs to be Done (JTBD) Make or Break a Product Launch

September 16, 2019

Years ago I worked on an assignment to promote an electric pontoon boat. The engineering was brilliant, efficient, and just really, really clever. The client wanted…

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Don’t Fall Short: Crafting Your Minimum WOW Product (MWP)™

July 11, 2019

Ever heard of Hydrox cookies?  Hydrox was the original chocolate sandwich cookie with a creamy vanilla centre. It was introduced by Sunshine Biscuits in 1908—and imitated…

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Podcast & Blog

Destination: Product Success

We’re your trusted advisors for Consumer product development strategy, coaching & marketing implementation.

Thirst quenching drink design
Upslide mechanical product development for truckbed Deco blob
Fishing lure product development

Launching my dream business was the biggest risk of my life, and the Graphos team became among my most trusted allies. From product strategy to branding Kamooki Lures and our amazing SmartFish™ to packaging, POP displays, marketing and stellar e-commerce web design, they have been crucial to our phenomenal success.

Kamran Sheikh, Kamooki Lures
Fishing Lures packaging design

Product Go‑to‑Market Strategy

We’ve seen it many times: failed products as the result of corners cut on strategy. The right Go-to-Market Strategy can be the difference between costly product failure and explosive success. It’s by far the most important part of your consumer product marketing journey, because it’s where we lay the foundation for success. Good strategy is exciting, empowering, and always a worthwhile investment.

Strategy Packages & Pricing
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Intellectual Property Protection

Any innovative consumer product idea is intellectual property that needs protection—especially in an age where knock-offs can even beat the original product to market. Our network of experienced patent lawyers and trademark agents can safeguard your IP, in its initial jurisdiction and throughout the global marketplace. From patents and trademarks to registered industrial design and trade secret protection, we can help.

Product Brand Name Development

What’s in a name? Product marketing success, that’s what! Our research and methodology driven process for consumer product brand name development targets your buyers’ hot buttons, paying attention to linguistics, connotations, psychology and sound-alikes, along with the availability of trademarks and web domains. Product naming can be complicated and have far-reaching impacts, so it’s worth getting right the first time.

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Product Design & Prototyping

Study any consumer product that’s become hugely successful, and you’ll find gorgeous industrial design, with painstaking attention to user experience. Graphos brings together highly talented industrial designers, engineers and product visualization experts, ensuring a functional, aesthetically desirable physical product.

Packaging & Label Design

Packaging design is an inextricable part of the buyer experience for physical products. Great packaging design encompasses display prominence, key benefit promotion, shipping efficiency and product safeguarding—and makes an event of unboxing.

Creative, fun and playful potatoe package design for Earth Apples

The sound advice, innovative ideas and strong creative from Graphos helped Earth Apples become a premium brand in a marketplace where no similar concept had existed before. Our branding, packaging and unique eCommerce website drove interest in North America and opened doors for large-scale sales in Europe.

Phil Bakker, Earth Apples
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Perhaps nowhere is great experience more of a differentiator than in how you sell online. Whether you have a single physical product or an eCommerce store with thousands of SKUs, our brilliant UX designers and developers make it beautiful, user-friendly, robust and secure.

Physical Product Marketing

Effective product marketing is the crux of any consumer good’s success—initially and always. From laser-targeted digital marketing campaigns and marketing automation to broadcast media, the way to reach your audience is determined by strategy and achieved through expert implementation. Measurable results and continuous improvement are at the core of every campaign we roll out.

Consumer Products

We design strategic Go-to-Market plans for all 4 types of consumer products:

    • Convenience Products

      Consumer goods bought frequently and mass-promoted.

    • Shopping Products

      Less frequently purchased and promoted in more personal ways.

    • Specialty Products

      Hard-to-compare products or prestige brands; targeted promotion.

    • Unsought Products

      Innovative or prestige products that depend on marketing and branding.

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Medical & Scientific Products

Groundbreaking pharmaceutical or biotechnology products have distinct requirements and are often highly regulated. We have deep experience in branding and bringing to market:

  • Healthcare Products
  • Innovative Food Ingredients
  • Scientific Products
  • Medical Devices
Medical and Scientific Devices Design Mockup Expertise

Graphos took the time to understand the intricacies of our complex medical device and provided an impressive combination of strategy and execution for the Ekobi brand name development, visual identity, media relations and North American product launch. They have been a critical part of our success.

Kelly Mottet, IMBiotechnologies Inc.

On Board for Launch?

If you yearn to build an Obsession Brand™ or are ready to take an innovative product to market–or both–we're here to guide you step-by-step. Fill out our Pre-Intake Questionnaire or reach out with a question. Let’s have some fun with this, and achieve your loftiest goals!