The Product Marketing Success Agency

At Graphos Product, we help product brands and entrepreneurs penetrate new markets through exceptional strategy, messaging and branding. We’re the very best in the world at developing innovative product Go-to-Market Roadmaps. Leverage our proven processes and over a quarter-century of product marketing leadership for commercialization success.

Product launch marketing is different. Most products fail because of strategic blindspots. Don’t gamble your product’s potential with generalist agencies. Get an unfair advantage with Graphos’ proven product marketing expertise.

Decorative blob Upslide expandable truckbed organizer industrial design Decorative blob
Eyecatching food industry packaging design for Nabati
Medicinal Marijuana bottle design
Creative, fun and playful potatoe package design for Earth Apples

Product:
Knowledge

Podcast

How to Rock Your Product’s Kickstarter with Jackson Cunningham

February 4, 2020

Inspiration for a new product can come from anywhere—even a pet store. Once you’re inspired and you’ve got a fire in your belly, you need to…

Listen Now

Podcast

Creating an Unforgettable Brand Name for Your Product with Author Jeremy Miller

January 23, 2020

Product naming is harder than it’s ever been. If you’ve struggled with developing a brand name you can trademark, register as a .com and grow into…

Listen Now

Podcast

A Guide to Innovative Product Development with Kyle Handfield from Ventrify

January 8, 2020

For our first episode of 2020, we go to the very heart of product launch: the product development cycle. It used to be that if you…

Listen Now

Blog

8 Ways Products Magically Transform our Lives

January 20, 2020

Physical products have a magical way of popping into our lives, embedding themselves—and transforming us.  When that happens, they become much more than “things.” Consumer products…

Read Article

Blog

7 Things Every Product CMO Desperately Needs (and How to Get Them)

November 15, 2019

It’s a prestigious and coveted title, but the job of Chief Marketing Officer (CMO) sure comes with a lot of baggage.  Most infamously, it’s the shortest-tenured…

Read Article

Blog

How Jobs to be Done (JTBD) Make or Break a Product Launch

September 16, 2019

Years ago I worked on an assignment to promote an electric pontoon boat. The engineering was brilliant, efficient, and just really, really clever. The client wanted…

Read Article
Podcast & Blog

Destination: Product Success

We’re your trusted advisors for Consumer product development strategy, coaching & marketing implementation.

Thirst quenching drink design
Upslide mechanical product development for truckbed Deco blob
Fishing lure product development

Launching my dream business was the biggest risk of my life, and the Graphos team became among my most trusted allies. From product strategy to branding Kamooki Lures and our amazing SmartFish™ to packaging, POP displays, marketing and stellar e-commerce web design, they have been crucial to our phenomenal success.

Kamran Sheikh, Kamooki Lures
Fishing Lures packaging design

Product Go‑to‑Market Strategy

We see what you can’t.

From catastrophic blindspots to the fastest track to monetization—and breakthroughs unseeable from inside your box—we build your roadmap to product success with the objectivity and expertise it takes to succeed.

The right Go-to-Market Strategy is by far the most important part of your product marketing journey.

Great strategy is exciting, empowering, and always a worthwhile investment. 

Strategy Packages & Pricing
Vortex decorative shape

Intellectual Property Protection

Any innovative consumer product idea is intellectual property that needs protection—especially in an age where knock-offs can even beat the original product to market. Our network of experienced patent lawyers and trademark agents can safeguard your IP, in its initial jurisdiction and throughout the global marketplace. From patents and trademarks to registered industrial design and trade secret protection, we can help.

Product Brand Name Development

What’s in a name? Product marketing success, that’s what! Our research and strategy-driven process for consumer product brand name development targets your buyers’ hot buttons, paying attention to linguistics, connotations, psychology and sound-alikes, along with the availability of trademarks and web domains. Product naming is complicated and has far-reaching impacts, so it’s worth getting right. Read More.

Zigzag vortex design

Product Design & Prototyping

Study any consumer product that’s become hugely successful, and you’ll find gorgeous industrial design, with painstaking attention to user experience. Graphos brings together highly talented industrial designers, engineers and product visualization experts, ensuring a functional, aesthetically desirable physical product.

Packaging & Label Design

Packaging design is an inextricable part of the buyer experience for physical products. Great packaging design encompasses display prominence, key benefit promotion, shipping efficiency and product safeguarding—and makes an event of unboxing.

Creative, fun and playful potatoe package design for Earth Apples

The sound advice, innovative ideas and strong creative from Graphos helped Earth Apples become a premium brand in a marketplace where no similar concept had existed before. Our branding, packaging and unique eCommerce website drove interest in North America and opened doors for large-scale sales in Europe.

Phil Bakker, Earth Apples
Hexagon vortex decorative shape

eCommerce

Perhaps nowhere is great experience more of a differentiator than in how you sell online. Whether you have a single physical product or an eCommerce store with thousands of SKUs, our brilliant UX designers and developers make it beautiful, user-friendly, robust and secure.

Physical Product Marketing

Effective product marketing is the crux of any consumer good’s success—initially and always. From laser-targeted digital marketing campaigns and marketing automation to broadcast media, the way to reach your audience is determined by strategy and achieved through expert implementation. Measurable results and continuous improvement are at the core of every campaign we roll out.

Consumer Products

We design strategic Go-to-Market roadmaps for all 4 types of consumer products:

    • Convenience Products

      Consumer goods bought frequently and mass-promoted.

    • Shopping Products

      Less frequently purchased and promoted in more personal ways.

    • Specialty Products

      Hard-to-compare products or prestige brands; targeted promotion.

    • Unsought Products

      Innovative or prestige products that depend on marketing and branding.

Funky blobs

Medical & Scientific Products

Groundbreaking pharmaceutical or biotechnology products have distinct requirements and are often highly regulated. We have deep experience in branding and bringing to market:

  • Healthcare Products
  • Innovative Food Ingredients
  • Scientific Products
  • Medical Devices
Medical and Scientific Devices Design Mockup Expertise

Graphos took the time to understand the intricacies of our complex medical device and provided an impressive combination of strategy and execution for the Ekobi brand name development, visual identity, media relations and North American product launch. They have been a critical part of our success.

Kelly Mottet, IMBiotechnologies Inc.

On Board for Launch?

If you yearn to build an Obsession Brand™ or are ready to take an innovative product to market–or both–we're here to guide you step-by-step. Fill out our Pre-Intake Questionnaire or reach out with a question. Let’s have some fun with this, and achieve your loftiest goals!