Having led the launch of numerous consumer products over the past 30 years, I’ve learned that launching any new product successfully requires a combination of careful…
Read ArticleIt can be infuriating how much time your marketing efforts take—especially when they get zero traction. Wouldn’t it be great if you could focus purely on…
Listen NowIt’s not unusual for product makers to be terrified by the mere notion of product validation. Often over-invested emotionally and financially in the product, they’re afraid…
Listen NowNearly all product companies grapple with pricing. What model is the best fit? How do you maximize the market value for a novel product without losing…
Listen NowEver noticed that while most brands battle constantly with competitors for small gains, leaders like Apple, Tesla and Amazon play in an entirely different sphere? Stan…
Listen NowR-RRIP! That was the sound of how we’ve marketed and sold products for ages — being torn apart. Facebook, Google Ads and other digital ad platforms…
Listen NowSelling an innovative product relies on driving change. There can be a lot of resistance to adopting a new product of any size, and nowhere more…
Listen NowWe talk a lot about the high failure rates of consumer products. It’s a tough road, and launching a hit consumer product is a rare event….
Listen NowBuyers have had enough of phony product brands. Fabricated figureheads like Betty Crocker and the Marlboro Man ruled the twentieth century, but social media and customer…
Listen NowI’m never surprised when prospective clients ask me to propose a product launch budget based on vague goals and little other input. It happens more often…
Read ArticlePricing can make or break any product. Set it too high, and even best-fit customers will take a pass. Too low and you’re devaluing the product,…
Listen NowÉtienne Garbugli, author of Solving Product and Lean B2B shares advice for using customer research to achieve product-market fit and achieve scalable growth. As a 3-time…
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