Graphos Project
Product:
Knowledge
Podcast
Crossing the Chasm: Launching an Innovative Product for Mass Adoption
Bryn, Laurier, and Andreas discuss ideas from the classic book, “Crossing The Chasm: Marketing and Selling Disruptive Products to Mainstream Customers” by Geoffrey A. Moore. Until…
Listen Now
Blog
4 Reasons Product Launch Strategy is SO Damned Important
About a decade ago I led a multi-million dollar web app project. Despite some of the most gruelling hours I’ve ever worked, the product failed after…
Read Article Podcast
What Product Brands Need to Know About Intellectual Property Law
Life in the information age has transformed what we mean by “products.” A product used to be anything you could taste/touch/feel. Today, information about a product…
Listen Now Blog
8 Huge Mistakes That Kill Product Launches
Launching a new product is an amazing opportunity—and a massive responsibility. The full potential is waiting, and the difference between getting it right or wrong can…
Read Article Blog
The Secret to Finding Your Product’s 90/10 Rule
Every product has them. Those low-hanging fruit who are interested, eager to buy, and generally low-maintenance. Your ideal, right-fit customers. They’re at the heart of your product’s Pareto…
Read Article Podcast
What’s in a Brand Name?
Haagen Dazs and Doritos are made-up words, meant to sound Norwegian and Spanish. Your own name is the sweetest sound you’ve ever heard. But what would…
Listen Now Podcast
Obsession Branding
Obsession brands are everyone’s standout favourite. Consumers will pay more, wait in line, or travel out of their way to get the brands they’re obsessed with….
Listen Now Podcast
Why Product Marketing Isn’t Just Marketing Products
Welcome to Episode 1 of Product: Knowledge is an introduction to Product Marketing, which isn’t just marketing products. Graphos specializes in Product Marketing – which takes…
Listen Now
Get an Unfair Advantage
Helpful articles and fresh insights from the product marketing experts, straight to your inbox!