Product:
Knowledge

Blog

4 Reasons Product Launch Strategy is SO Damned Important

About a decade ago I led a multi-million dollar web app project. Despite some of the most gruelling hours I’ve ever worked, the product failed after…

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Podcast

What Product Brands Need to Know About Intellectual Property Law

Life in the information age has transformed what we mean by “products.” A product used to be anything you could taste/touch/feel. Today, information about a product…

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Blog

8 Huge Mistakes That Kill Product Launches

Launching a new product is an amazing opportunity—and a massive responsibility. The full potential is waiting, and the difference between getting it right or wrong can…

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Blog

The Secret to Finding Your Product’s 90/10 Rule

Every product has them. Those low-hanging fruit who are interested, eager to buy, and generally low-maintenance. Your ideal, right-fit customers.  They’re at the heart of your product’s Pareto…

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Podcast

What’s in a Brand Name?

Haagen Dazs and Doritos are made-up words, meant to sound Norwegian and Spanish. Your own name is the sweetest sound you’ve ever heard. But what would…

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Podcast

Obsession Branding

Obsession brands are everyone’s standout favourite. Consumers will pay more, wait in line, or travel out of their way to get the brands they’re obsessed with….

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Podcast

Why Product Marketing Isn’t Just Marketing Products

Welcome to Episode 1 of Product: Knowledge is an introduction to Product Marketing, which isn’t just marketing products. Graphos specializes in Product Marketing – which takes…

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