You’re preparing to launch an innovative product, and probably know the risks: of the 42,000 new products launched this year, up to 95% will fail.
At Graphos Product, as a specialized product marketing consultancy, we’re here to tip the odds in your favor to make your product commercialization a huge success. That’s why everything we do begins with strategy.
Read on to discover our unique strategic offerings…
Strategy, Research & Intelligence to target product success
Graphos’ signature product marketing strategy process.
The right Go-to-Market Strategy can be the difference between costly product failure and explosive success—and no marketing agency on earth holds a candle to our proven roadmapping process. We eliminate paralysis by laying out your step-by-step action plan for a successful launch—and beyond. Good strategy is energizing, empowering, and always a worthwhile investment.
Here are some of the things we may do in your custom
Innovative Product Go‑to‑Market Roadmap™
Meetings are conducted remotely and we require important input from your product management team at our workshop and presentation. (2 hrs each)
Ready to get started? Complete our Pre-Intake Questionnaire.
Pre-Intake QuestionnaireMake customers obsess with your product
Want to create customer evangelists?
Let’s MAKE it happen.
By tightly defining and building directly upon your distinct vision, we’ll guide you step-by-step to build a corporate philosophy on your “Why” and integrate techniques similar to those leveraged by world-leading Obsession Brands™ like Apple, Disney, Zappos, Uber, Tesla and Starbucks to delight customers at every touch. We help you prepare to train, empower, sell and lead as a visionary Obsession Brand™ trailblazer.
Learn how to hit the market with your Minimum WOW Product™ (MWP) to cultivate obsessive customers, charge a premium and avoid discounting by creating value people crave in myriad carefully crafted ways.
Here are some of the things we may do in your custom
Obsession Branding Blueprint™
Meetings are conducted remotely. Recommended prerequisite: Innovative Product Go-to-Market Roadmap™.
Ready to get started? Complete our Pre-Intake Questionnaire.
Pre-Intake QuestionnaireOne of the greatest risks for a highly innovative product is that the size of the market opportunity can be largely unknown. With our Market Opportunity Assessment, we conduct market research and advise you on the estimated market value, your pricing and strategies to reach customers with the highest lifetime value. An MOA is essential to securing grants and investment, because it provides the most accurate view of the market’s potential size.
Here are some of the things we may do in your custom
Market Opportunity Assessment
Meetings are conducted remotely and we require important input from your subject matter experts when we begin.
Ready to get started? Complete our Pre-Intake Questionnaire.
Pre-Intake QuestionnaireNaming a product can keep inventors and product teams awake at night. By nature it’s highly subjective, a lot is at stake—and it’s a serious long-term commitment. That’s why we’ve made a clearly defined process of it. Our research and methodology driven process for product brand name development targets your buyers’ hot buttons, paying attention to linguistics, connotations, psychology and sound-alikes, along with the availability of trademarks and web domains. Product naming can be complicated and has far-reaching impacts, so it’s worth getting right, from the very start.
Includes:
Meetings are conducted remotely. Recommended prerequisite: Innovative Product Go-to-Market Roadmap™ (subtract $3,000 if purchased together).
Ready to get started? Complete our Pre-Intake Questionnaire.
Pre-Intake QuestionnaireGot a simpler need or interested in testing for fit before investing in a deeper engagement? We’re happy to target a single product concern. As professionals in a specialized field we can’t let people pick our brains for free (we’re asked all the time and it’s not fair to all our paying clients), but this is the next best thing.
Includes:
Meetings are conducted remotely by a senior product strategist and can last up to two hours. No credit for unused time, so please plan your questions in advance. If we need to get back to you with an answer or elaborate on a few key points, there is no additional charge. Specialized research and additional sessions are prepaid at US $500/hr, or you can pay by the minute via Clarity.fm.
Safeguarding your intellectual property has never been more important than it is in today’s connected world. Protect your invention from identity theft and product counterfeiting by patenting it correctly in every market that matters to you. We help clients understand patents and secure their IP with a knowledgeable and niche-appropriate expert.
Up to 90% of retail purchasing decisions are made at point of sale, where customers judge your product by its packaging and presentation. Innovative, quality packaging distinguishes you from competitors, and unboxing has become a pivotal step in experiential marketing and social engagement: that’s why it can be such an important component of Obsession Branding™. Let’s ensure your packaging protects the merchandise, ships efficiently, grabs attention, creates desire—and jewel-boxes your amazing product!
Perhaps nowhere is great experience more impactful than in how you sell online. Whether you have a single product or an eCommerce store with thousands of items, our brilliant UX designers and developers make it beautiful, user-friendly, robust and secure.
The sound advice, innovative ideas and strong creative from Graphos helped Earth Apples become a premium brand in a marketplace where no similar concept had existed before. Our branding, packaging and unique eCommerce website drove interest in North America and opened doors for large-scale sales in Europe.
Phil Bakker, Earth Apples
Ready to get started?
Complete our Pre-Intake Questionnaire.