With Laurier Mandin and Alan Klement
Part 1 of 2: Alan Klement wrote “When Coffee and Kale Compete: Become great at making products people will buy.”The book provides a new way of thinking about your business: people don’t buy your product for features, they hire your product to do a job: to make their life better.
Klement’s “Jobs to Be Done” (JTBD) idea is game-changing, transforming how product marketers approach and understand products and customers.
Klement’s perspective on “Jobs to Be Done” (JTBD) is game-changing, transforming how product marketers approach and understand products and customers.
Episode 1: What is “Jobs to be done” theory?
Episode 2: A deeper dive: how to apply JTBD to your business.
