Innovative Product Go-to-Market Roadmap™
Our flagship consulting product, the Innovative Product Go-to-Market Roadmap™ is the time-proven strategic starting point for YOUR product launch.
Achieve product-market fit with laser-focused positioning. De-risk your product commercialization venture with insights into the competitive environment, leveraging the sharpest edge your product has. And mitigate risks and lurking threats you can’t see from the inside.
Harness Graphos’ decades of expertise as a product marketing consultancy — not just a marketing and branding agency — to create a Roadmap your team will learn from, lean on and value.
And launch with confidence, accountability and a bespoke step-by-step action plan!
That’s why everything we do begins with strategy, and focuses on achieving measurable results. Our product marketing, strategy and product branding services are built around moving the needle for you, leveraging the latest product marketing tools and over three decades of product commercialization expertise.
Ready to start?
1. Discovery Workshops
• Requires all client decision-makers
• We gather the information we will need to craft your positioning and begin building your Roadmap
1-2 sessions / 2 hrs each
2. Roadmap Building
• Graphos Product strategy team conducts research & builds out the Roadmap & Action Plan
15-20 business days
3. Delivery Workshop
• Requires all client decision-makers
• We present your Roadmap and explain our findings & recommendations
2 hours minimum
Each Innovative Product Go-to-Market Roadmap™ is created uniquely for the product journey it guides.
Here are some of the components yours may include:
Core Benefits Analysis
Communicate the most impactful ways the product will benefit customers. (Hint: these are often NOT what product makers think they are.)
American Market Voice™
Cut through “America First” headwinds with messaging and positioning that feel right for US buyers — while keeping your product’s unique identity front and center.
Customer Success Hurdles
Spot the barriers to customer success, then design ways to remove them before they derail adoption.
The Elephant(s) in the Room
Call out the most obvious obstacles your product will face — and frame them in a winning context.
Designing a New Market Category
Strategically create (and own) a new product category, giving your brand a highly defensible position.
Competing Options
Expose the alternatives customers consider — and then make your product the clearly superior choice.
Use Cases
Pinpoint the high-value customer Jobs your product solves, and showcase THOSE scenarios.
CLIMB™
Our proprietary tool to prioritize Customer Life Improving Mechanisms & Benefits — the triggers that move buyers to convert.
Asset Review & Recommendations
Audit your brand assets (logo, tagline, decks, store, videos) and identify the gaps holding back conversions.
Jobs to be Done
Convey the Customer Jobs your product achieves — the core motivations driving buyers to adopt.
Positioning
Define your product’s “secret sauce” in the context that matters most to motivated buyers.
Buyer Personas
Identify and prioritize up to three high-intent buyer types — and know what triggers each to buy.
Market Penetration Strategy
Sequence your entry:
win early with priority audiences, then expand strategically.
Pricing & Value Strategy
Engineer pricing and value signals (anchoring, guarantees, bundles) to justify premiums and accelerate traction.
Search Strategy
Bridge the gap between insider jargon and buyer search language, so your product gets discovered.
Differentiating in the Marketplace
Show customers exactly why your product is the best choice — and apply behavioral marketing to get them to “I Need That.”
Building Your Product’s Narrative
Craft the story that helps buyers clearly imagine your product improving their lives.
Countering Feature Apathy
Turn “So what?” into “I need that” by framing features as meaningful benefits.
Recommended Launch Assets
Identify the essential photos, videos, and graphics that will drive awareness and conversion.
Marketing Budget
Define the right spend for your launch — and when to scale up for maximum impact.
Persona Targeted Messaging
Craft scripts and messaging designed to “poke the bruise” and trigger action in each key persona.
Getting Discovered
Pinpoint the best platforms and channels to reach your audience — and optimize your presence there.
Implementation Plan
Clarify ownership, roles, and accountability for every step of your strategy.
Step-by-Step Action Plan
Lay out the exact sequence of actions to execute your launch effectively.
Meetings are conducted remotely and we require direct input from your product team at our workshops and presentation.
Ready to start?
Mastering Product Success with the Innovative Product Go-To-Market Roadmap™
In the high-risk, dynamic world of product development, ensuring a successful market entry demands a strategic approach that goes beyond conventional tactics. Even for seasoned product makers and product marketers, the Innovative Product Go-To-Market Roadmap™ by Graphos Product offers a unique and original solution. This Go-To-Market (GTM) strategy is far from a boilerplate, cliche-ridden plan; it’s your bespoke, objective and comprehensive blueprint for product success.
The Innovative Product Go-To-Market Roadmap™ — The Shortest Path to Product Success
Graphos Product’s Innovative Product Go-To-Market Roadmap™ is your strategic gateway to launching a product that not only stands out but thrives in the market. It’s based on a process we’ve refined over decades of collaboration with busy product leaders from numerous sectors, consisting of three key steps:
1.
Discovery Workshops: Your GTM Foundation
The journey starts with the Discovery Workshops, a crucial phase requiring the involvement of all client decision-makers.
Through one or two efficient sessions, we gather the essential information we will need to shape your product’s positioning and initiate the Roadmap development: information that can only be sourced from your team as the subject matter experts. This phase lays the foundation for the entire strategy and is supplemented by our research and analysis, which may include optional market surveys, focus groups and one-on-one persona interviews.
2.
Roadmap Building: Crafting Your Path to Success
Once we have gathered those unique insights and details from your leadership and product teams, our experienced strategy team takes over.
Over the next 15-20 business days, we conduct thorough research and build out your personalized Roadmap and Action Plan. This is where the magic happens, as we craft your comprehensive guide to navigate the complexities and challenges of your product’s market entry.
3.
Delivery Session: Your Roadmap Unveiled
In the final step, we present your GTM Roadmap, once again requiring the participation of all client decision-makers.
During this session, which lasts a minimum of two hours (and generally a little longer, as we have a lot to cover), we explain our findings and recommendations, ensuring your team is aligned and fully prepared to embark on this exciting journey.
Our comprehensive and efficient approach ensures your product is not just launched in a flurry of high-fives ( too often followed by a flurry of chirping crickets) but strategically guided towards success, with product flying out the door. Whether you’re an entrepreneur, CMO, product maker or product manager, your GTM Roadmap equips you with the knowledge, accountability and confidence needed for a successful product launch, in a beautifully designed, easy-to-read and sharable deck format.
An Inspiring, Pragmatic Approach to GTM
Your team members and stakeholders have grown to despise cliches and resent AI-generated content — and the Innovative Product Go-To-Market Roadmap™ offers a dynamic, data-driven, and fully original approach that guides your product through every phase of the launch. Our aim is not just to be complete and authoritative, but to be interesting and extremely helpful in moving the needle. Your Roadmap empowers your product development, customer experience and marketing teams to make informed decisions and execute your GTM strategy with incredible precision.
Ready to embark on the path to product success? Complete our brief Pre-Intake Questionnaire now, and let’s start this exciting journey together!