We work with innovators and companies developing physical products — from funded startups and manufacturers to established brands expanding into new markets.
If you’re building something people can see, touch, or use, we can help you clarify your audience, validate your story, and plan your launch. We work with individuals and teams, recognizing that a major part of our work is client education. The most important things for us in a client are a willingness to let us guide, respect for our expertise, and a fire in the belly for product success!

That’s actually an advantage.
Our process is built on core principles of buyer psychology, positioning, and market proof, not guesswork or category bias.
Every engagement follows our Innovative Product Go-to-Market Roadmap™, which adapts to any product — whether it’s a medical device, consumer hardware, innovative food product line or construction material.

We treat every client relationship with confidentiality and respect.
We’ll gladly sign an NDA (non-disclosure agreement) before any detailed discussion.
In 30+ years of business, we’ve helped bring hundreds of unique ideas to market — and have never shared or reused one without client permission.

Most engagements fall into three tiers:

• Launch Readiness Scan: $1,000 (with $500 credited toward Roadmap)

• Go-to-Market Roadmap: typically $8K–$25K

• Ongoing advisory, creative, or campaign retainers: from $5K/month

Every project is scoped to your stage, goals, and available resources.

We accept any form of guaranteed funds: SWIFT wire transfers, major credit cards, PayPal, Stripe, money orders or bank drafts. In Canada, we also accept Electronic Funds Transfer (EFT) or Interac e-Transfer.

Due to high demand and our existing-clients-first policy (which you’ll appreciate the moment you’re one of them), our scheduling lead time varies by workload, We do our best to begin the on-boarding process within 1-3 days of receiving payment. We will make sure you don’t feel neglected, and when things get humming, we work quickly for you to preserve momentum. Our style is to be highly responsive, and we make a habit of keeping ahead of the client in terms of overall speed. Client approvals and availability are what slow us down the most!

Most of the work we do for product development clients is remote. We are adept at running video conferences and working with clients anywhere in the world, something we were doing years before it became the norm for other agencies. It’s more cost-effective for clients, and works very well for everyone. That said, if you need to work face-to-face, we can usually make it happen! With offices in North America and New Zealand, we can travel to most parts of the world fairly quickly, and have gone as far afield as China and the Caribbean for product clients.

Most agencies focus on campaigns.
Graphos Product focuses on product readiness and market success.
We combine market research, positioning, and design into one integrated process — helping you define the right message and plan before you spend on ads or packaging.
In short: we don’t guess. We launch products the right way.

It’s a structured consulting engagement that maps your path from concept to commercial success.
The Roadmap covers everything from competitive insight and pricing strategy to positioning, naming, design, and marketing rollout.
You’ll finish with a clear, prioritized launch plan your whole team can follow.
Learn more on our Go-to-Market Roadmap page.

AccordionThe Launch Readiness Scan is a one-session assessment that identifies how ready your product is for market.
We review your current materials, goals, and buyer assumptions, then deliver a short report highlighting strengths, risks, and next steps.
It’s a low-risk entry point at $1,000 — and if you continue with the Roadmap, we credit $500 toward it.
Details at Launch Readiness Scan. 

No one can guarantee success — and anyone who claims to can’t be trusted.
What we do guarantee is that you’ll gain clarity, evidence-based strategy, and positioning that dramatically improves your odds.
Our process reduces risk and prevents costly missteps that kill many good ideas.

We measure what matters: conversions, buyer validation, and long-term equity.
That means tracking qualified leads, message resonance, adoption rates, and how quickly your product achieves sustainable sales — not vanity metrics like impressions.
Our goal is pretty simple: to help your product become one buyers need.

Every engagement begins with a short discovery call.
From there, you can start with the Launch Readiness Scan or go straight to the Go-to-Market Roadmap™.
Most projects combine research, workshops, and design collaboration — done remotely, with in-person sessions when helpful.
You’ll always have a clear schedule, deliverables, and point of contact.

Graphos Product was founded in 1993 by Laurier Mandin, who began in branding and design in the early 1990s.
Over time, the firm evolved from an award-winning agency into a dedicated product-marketing consultancy serving innovators across North America.
Our decades of experience are what make our structured, evidence-based launch systems so effective.