10 Devastating Mistakes Nearly All Physical Product Founders Make
(and How to Avoid Them)
Avoid the mistakes that sink most product launches.
Learn the mistakes nearly every physical and hardware founder makes — the ones you almost never see coming — and how to prevent them before they cost you time, money, and momentum.
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Smart, practical insights, with clear actions.
Who this is for:
If you’re building a physical or hardware product this guide is for you.
Uncover the missteps that derail otherwise strong products:
the subtle blind spots, incorrect assumptions, and overlooked decisions that make success dramatically harder.
You’ll get the hard-learned realities founders wish someone had told them earlier.
About the author:
Created by Graphos Product, the go-to-market experts behind some of North America’s most innovative product launches — from B2B hardware to performance gear and consumer goods.
What’s Inside the Guide
A proven, concise breakdown of the 10 devastating mistakes nearly all product founders make:
The real reasons products fail (founders don’t see coming)
How tiny early decisions snowball into launch killers
How to adjust before losing money and momentum
A simple self-check to spot vulnerabilities in your plan
Signs you’re drifting into danger long before launch
Plus: a simple framework to evaluate your own launch readiness before spending another dollar.
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No jargon, no filler — just hard-won lessons that will save you money, stress, and months of frustration.
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